But I already have a website

In the beginning I built my first website in 1992-93.  As far as I know there are were 22 other websites at that time. I went on to build over a hundred for companies of all size from mom & pop companies to some of the top luxury hotels in the world.  I don’t do [...]

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Why won’t you do anything?

Why won’t you do anything can come across as a simple question or a condemnation depending on the tone of voice.  In either case, the person in question might not know the answer.  To make this a little more concrete, let’s use a fairly well known social science experiment.  A person shows up in a [...]

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Saying yes to change

There’s a bunch of research about getting someone to say yes to something.  It typically takes 6 times longer, or more effort, to say yes to something than it does no.  It’s one thing to see it on paper, it’s something different when you see it for real.  So what’s yours or your agencies threshold [...]

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